7 Misconceptions About NFTs

Digital goods have been around for a while now (think iTunes), but recently there has been an explosion of interest in Non-Fungible Tokens (NFTs). NFTs are unique digital assets that can be used as rewards for fans or customers to encourage repeat purchases from your brand or service. In this post we'll explore five ways brands can use NFTs creatively to grow their audience...

Feb 2020 • Block3 Media

5 Ways to Use NFTs for Marketing

Digital goods have been around for a while now (think iTunes), but recently there has been an explosion of interest in Non-Fungible Tokens (NFTs). NFTs are unique digital assets that can be used as rewards for fans or customers to encourage repeat purchases from your brand or service. In this post we'll explore five ways brands can use NFTs creatively to grow their audience...

Feb 2020 • Block3 Media

What is tokenized membership?

The name “tokenized membership” refers to a loyalty program whose rewards are given out as tokenized memberships rather than traditional points or miles. Tokenized memberships allow brands to offer customers new kinds of rewards and make their programs more flexible and customizable than traditional programs based on physical cards or mileage points.

Feb 2020 • Block3 Media